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THE REALM OF ART COVERS AN extensive array of subjects. Benalla
Street Art Festival unveils an eclectic line-up that highlights renowned and diverse artists.
Our aspiration is for the Benalla Street Art Festival to evolve into a nationally renowned celebration of arts and culture, showcasing diversity, inclusivity, and accessibility.
The result is a celebration of artistic diversity that transcends borders and brings together creatives from various corners of the globe and the local landscape.
On behalf of the Victorian Government, welcome to the 2025 Benalla Street Art Festival – a celebration of creativity, culture and community.
Benalla has become one of Australia’s premier destinations for street art, with this festival bringing together world-class artists to transform the town into a giant openair gallery. Through bold murals and incredible installations, the festival continues to showcase the power of public art to inspire, tell stories and connect people.
The Victorian Government is proud to support this incredible event through Visit Victoria’s Regional Events Fund. Festivals like this not only enrich our cultural landscape but also drive tourism and local business, reinforcing Victoria’s reputation as Australia’s creative capital.
I encourage you to explore the stunning works on display, meet the artists and experience everything Benalla and the surrounding region have to offer.
Enjoy the festival!
Steve Dimopoulos
Minister for Tourism, Sport and Major Events
Member for Oakleigh
Welcome to the 2025 Benalla Street Art Festival, held from 11–13 April.
Watch as 10 talented artists bring Benalla’s walls and laneways to life in a large-scale, al fresco art gallery.
Curated by Eddie Zammit, the Festival features talented local, Melbourne-based and interstate artists in a weekend celebration of arts, colour and culture.
Benalla Rural City will be transformed with 10 new murals and a festival schedule of community fringe events, artist talks and workshops, street art tours, and live art activities.
Thank you to our sponsors, local businesses, volunteers, advisory committee members and staff for your hard work in supporting the return of this much-loved Festival.
The Benalla Street Art Festival 2025 is supported by the Victorian Government through its Regional Events Fund. Step into a world where stories are told in every paintbrush stroke – are you ready to join the journey?
Cr Bernie Hearn
Mayor
Benalla Rural City
Building on the incredible momentum of last year’s Benalla Street Art Festival, where 15 striking murals transformed our streets, this year we continue the journey. In 2025, we celebrate the power of public art with 10 new dynamic murals created live throughout the festival, adding to Benalla’s evolving visual identity.
At the conclusion of this year’s Festival, Benalla will have seen 25 different mural artists bring their work to life since 2024. These large-scale works not only enhance our urban spaces but also inspire community connection, conversation and creativity, making Benalla a more vibrant and inviting destination for locals and tourists alike.
This year’s Festival brings together artists, bold ideas, and immersive experiences, ensuring art remains an accessible and inspiring part of our daily lives.
Whether you’re a long-time supporter or a first-time visitor, we invite you to explore, engage, and be part of the ever-growing artistic movement of the Benalla Street Art Festival.
Eddie Zammit
Curator
@eddiezammit
The 2025 Benalla Street Art Festival mascot has been designed by this year’s Official
Illustrator, Mimi Leung.
Mimi is an internationally recognised artist known for her vibrant, playful style. Her work infuses whimsical detail, biological references and fantastical worlds, and often explores themes of introspection, imagination and wonder.
Mimi’s multidisciplinary practice spans traditional and digital media, as well as community development and creative facilitation.She lives in Shepparton in North East Victoria, and is represented by the Jacky Winter Group.
In 2024, Mimi presented the major exhibition Growing Up With You at Benalla Art Gallery, and her commercial clients have included Transport For
London, Disney Australia, Samsung, Slurpee, and The New York Times.
@mimileungyeh
We acknowledge the traditional custodians of the land on which we live and work, and pay our respect to their Elders past and present.