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Our annual Benalla Street Art Festival will be celebrated over three days on
The Benalla Street Art Festival promises a captivating experience for art enthusiasts and visitors alike. This annual event transforms the city into a vibrant outdoor gallery, showcasing the talents of local and internationally renowned street artists. The Benalla Street Art Festival is run by the Council and overseen by the community-based Benalla Festival Advisory Committee.
The Benalla Street Art Festival Advisory Committee is now accepting applications to run fringe events or activities as part of the Benalla Street Art Festival. We want to hear from interested businesses, community groups, social groups, sporting groups, schools, and
service organisations. Our aspiration is for the Benalla Street Art Festival to evolve into a nationally renowned celebration of contemporary arts and culture.
Expressions of interest close Friday 14 Febraury 2025.
● Fringe events to celebrate artistic and creative diversity, inclusivity, and accessibility. eg. music, installations, galleries
● Enriches the profile of the local community/businesses
● Contributes to boosting the local economy. eg. local artisanal produce, crafts, activities that encourage artistry and creativity
● Contributes to raising Benalla’s profile as a tourist destination
● Attract visitors to the high country region.
The Festival’s digital program will highlight our rural communities with fringe events across our townships during the Festival’s duration.
The opening launch of the Benalla Street Art Festival will be held on Friday 11 April in Benalla.
It is intended that there be a diverse range of community events and activities at various locations throughout the rural city.
To highlight our rural and local communities we are inviting organisations/groups to be creative and host a fringe event. Financial support may be available for a proposal of a larger scale event with general support offered for smaller scale events through marketing
and promotion.
When you hold an event as part of the Benalla Street Art Festival, you are part of the major event series on the Benalla Rural City calendar. There are many benefits to facilitating an event as part of the Benalla Street Art Festival.
We provide marketing, advertising and media opportunities that promote each of the fringe events that comprise the Festival. Fringe event organisers are encouraged to take out their own additional advertising or sponsor the Festival for additional benefits (download the Sponsorship Prospectus).
Fringe events will be promoted through the Benalla Street Art Festival’s digital channels which includes the Festival’s website and Socials (i.e. Instagram, Facebook).
We support organisers to obtain Council permits required to deliver events.
Quick Response Grants of up to $500 may be available to eligible groups. Grant funds can be used to hire and purchase equipment or to subsidise venue hire. For details and to check eligibility go to https://www.benalla.vic.gov.au/Services/Grants/Community-Grants-and-Funding
The Benalla Street Festival offers a host of economic and social benefits to the community. Those who participate help showcase the many facilities and attractions that make Benalla Rural City a great place to live and to visit. Well-managed events create opportunities for financial returns to the event facilitator.
As a host of an event or activity, you are responsible for managing your own activity or event and associated costs. You are responsible for organising the necessary venue and equipment, ticket sales, bookings enquiries, Public Liability Insurance and permits if necessary. Fringe events are self-managed, self-funded, self-staffed, and not part of the official printed program. Benalla Street Art Festival will aid with the marketing and promotion of events via digital channels.
Once your event is approved and published, if for any reason you are considering the cancellation or postponement of your event you must liaise with the Benalla Street Art Festival Advisory Committee in the first instance to discuss alternate options. The Benalla
Street Art Festival program of events is distributed widely.
Complete the Expression of Interest form online or in person and return it to the Council’s Customer Service Centre by Friday 14 February 2025.
At this initial stage, the Benalla Street Art Festival Advisory Committee is only seeking a completed Expression of Interest form. Every effort will be made to accommodate requests for inclusions. Priority will be given to those proposals that best fit the Benalla
Street Art Festival program and aspirations. If successful, we will then require you to submit the following:
▪ A signed MOU approving the inclusion of your event
▪ A copy of your Public Liability Insurance certificate
▪ Working with children and police clearance if hosting a children’s activity
▪ A community event application may be required pending the scope, location and size of the event. The Events Department can assist with support and advice.
For more information contact the Council’s Events Coordinator on 03 5760 2600 to discuss your event proposal.
We acknowledge the traditional custodians of the land on which we live and work, and pay our respect to their Elders past and present.