Rationale

“In designing this wall, I considered its location in Benalla and aimed to make it a welcoming focal point, reflecting the town’s identity. Inspired by Benalla’s nickname Rose City and my passion for typography and mid-century design, I created a contemporary mural with colours complementing nearby signage.”

About Travis

With over two decades of experience across various creative mediums, Travis Price has established himself as a prominent figure in illustration. Although mural painting entered his repertoire later, he expertly uses his illustration skills to full effect. Known for his continuous evolution and experimental approach, Price has successfully maintained his independence while collaborating with some of the world’s top agencies, brands, and studios. His passion lies in celebrating regional towns, reflecting his own background.

Curator’s Choice

Zammit says, “Travis Price stands among the finest illustrators globally, although he’d never boast about it due to his humble nature. I’ve consistently put him to the test with various project briefs, and he has never faltered.”